Have you ever noticed people will fight tooth and nail to protect their own identity, even when it’s other than in their own best interests to do so?

This is a key contradiction to improving our lives. John Jensen noticed this while he was on his own journey, moving away from his own experiences of childhood trauma. Identity Shift is the consulting and lifecoaching practice he created out of this. Welcome to our home!

At Identity Shift, our focus is helping you overcome this inertia, and finding life experiences you desire most. We offer several coaching programs, classes, and a book on the way.